Drip Marketing

Drip marketing is an effective sales strategy that incorporates sending out a series of promotional pieces or emails over a period of time to potential clients, contacts or leads.

Drip marketing originated by marketers that believed that a potential client must see a marketing message 29 times before they committed to purchase the product. This was referred to as the "Law of 29". They created a process whereby a specific marketing message was delivered to the prospect 29 times and through this process seen a huge increase in sales. They based this method of marketing upon an agricultural process called "drip irrigation" where small amounts of water "Dripped" on crops over long periods of time.

ad2action offers an effective way to drip market. When a visitor to your landing page completes the form data, their information is captured and stored in a database. You can then create a series of marketing messages in your back office and specify the day of delivery for the specific message. The data captured in the database is then used in the process of delivering the message at the specified time. So in a nutshell when your visitors complete the form on your website you can have the ad2action system automatically drip market to the client.

You might ask "How often do I drip market" well that really depends on you and your product. It is not uncommon to send a message monthly or even weekly.

What methods can you use for your drip marketing campaign? Consider...
• emails
• Postcards
• Newsletters
• Promotional or Sales Brochures

Think of your drip marketing campaign as a way to nurture your warm leads or perspective clients.

Setting up drip marketing is simple with ad2action

Step #1. Click on the Auto-Responder link in your back office
Step #2. Select the campaign you would like to have Drip marketing setup on.
Step #3. Add your drip message and specify the delivery time.
Hit Save and you are done! To add multiple drip messages just repeat this process.